5 ASO Mistakes That Are Costing You Installs

Most apps treat ASO as a one-time setup. It isn't.

The 5 mistakes

1. Static screenshots. Your top 3 screenshots should be A/B tested every 2 weeks.
2. Keyword stuffing the title. Apple ranks relevance + conversion, not density.
3. Ignoring localized metadata. A localized listing can lift conversion by 30–60%.
4. No paid + organic loop. UA campaigns boost organic rank when CVR is high.
5. Generic preview videos. Show the first 5 seconds of value, not the logo.

Fix these and your install graph changes shape within 30 days.